A lot of times we forget that since we see our own friends lists and such on these social sites, and these are the only people we reach. This is not the case, each of your friends has a network too, that can and will eventually become part of your own.
Read more: http://www.bukisa.com/articles/148836_social-networking-the-art-of-selling-to-freinds#ixzz1Eb4mLort
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